Greenwich AeroGroup Inc. today officially introduced a visual identity platform that includes a new company logo symbolizing the evolution and continuing growth of the company and its subsidiaries.
The new identity unifies the companies and capabilities assembled over the last five years by Greenwich AeroGroup, which now includes 10 companies and more than 780 employees.
“We have first-class companies with first-rate products and services that continue evolving into an impressive network for our customers,” said President and CEO of Greenwich AeroGroup Jim Ziegler. “This new look, from logo to color scheme, distinctively supports the synergies we continue building with our network of companies.”
Prior to these changes, Greenwich AeroGroup companies each had retained their legacy identities. As part of the rebrand, customers will see changes on marketing materials, websites, trade show booths and advertisements. However, Ziegler noted that the new brand identity will not change the business models being used by the companies.
“Customers, vendors and partners can expect to receive the same quality products and services they always have. Our new brand profile is simply an added component in support of our long-term growth strategy.”